Improve your social media strategy using Instagram as the protagonist and creating the right content for the right user at the right time.
If you have already convinced yourself that Instagram is one of the ideal social networks to promote and transmit the values of your brand within your social media strategy , the next step is to create your profile and optimize it to the maximum for better results and Goals to align your marketing strategy with Instagram.
What are the factors to take into account when starting to use Instagram for your business? We give you five practical tips that you should keep in mind to design your social media plan with Instagram as the protagonist.
1. Type of content
In a social network such as Instagram, built on the basis of prioritizing aesthetics and visual power, your content should also meet a number of requirements and minimum (not to say maxima) quality. We have already analyzed the contents that work best , but as a summary:
- Images must breathe the values of your company and your brand . Stick to the tone and corporate style you have marked.
- It delves into the meaning and emotions that the images evoke or provoke. Do not stay on the surface of choosing images just because they are aesthetically beautiful.
- Interfaces your content with user generated content .
2. Think about your goals
Do you want to increase brand visibility? Increase engagement? That your brand is recognized as soon as you enter your profile? The most appropriate contents change according to the need for each objective .
If you want to increase engagement and your followers comment on your publications, you can ask them about a topic or your own product or propose a hashtag under which they publish content related to your brand. If you want to involve your audience and who know the day to day of your business, you can choose to publish images about events in real time, etc.
3. Frequency of publications
Another important part of Social Media strategy is to establish how many publications you will update and classify the content. An editorial calendar will help you organize your updates and have specified the objectives, frequency and schedule of publications.
4. Time of publication
I mentioned before that the type of content that you publish on Instagram is important, but you should also take into account the time of publication of that content so that it reaches your followers and your potential followers.
There are many infographics available with the best hours and days of the week to post . Normally, the best time is to adjust to working hours: first hour, noon or about seven in the afternoon and preferably during the week, but most likely you will analyze your own data : see what hours or days of the week you usually have More or less likes or establish patterns to classify which images of your Instagram have been the most commented.
There are tools like Iconosquare that allow you to see engagement statistics , the times when your content worked better, and so on.
Adding hashtags to your posts will make your content more visible and get users to see it when they explore a certain hashtag. It combines hashtags that have to do with your brand and content with others of a more aspirational type. Keep in mind also that hashtags in networks like Instagram become the new SEO , is an easy way to find you through concrete interests .
You can also use a specific hashtag when creating a social media campaign. As for the number to include, the recommendations vary and ideally, as always, is to use a medium term: do not overlap with a list of hashtags that will make your business less attractive. This infographic of Curalate analyzes the use of hashtags and their relation with the engagement.
The hashtags in Instagram are the new SEO: they can find you by concrete interests
I hope these tips will help you optimize your social media strategy with Instagram as a reference, although we could summarize them in a single sentence: create the right content for the right user and at the right time.